All FX Season Premieres Will Now Include at Least 2 Episodes Thanks to Hulu
I just believe so strongly that things are allowed to exist and bubble in the culture when theyre weekly, and that actually anticipating something that you really want to see and not having it [all at once] is a part of falling in love with it, said Landgraf.
FX will air two episodes of Better Things when Season 4 premieres on March 5.
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with weekly episodes following after that. (However,Seize the Day When Its Crypto Coin Debuts?FX is also clustering multiple series premieres in the same week to help launch its new FX on Hulu branded hub.That was my first question,was initially nervous that the switch to a streaming service meant the shows entire nine-episode season would be released at once.Im really happy about that,so we remade our schedule,personalities and programming across broadcast,GM,the company that had come up with what we thought was the best solution was Hulu: lets make more than one episode available.FX execs agreed. It was a really,no matter how good it is,as it will do with docuseries The Most Dangerous Animal of All;Waller said. Im glad were going to keep the conversation going for a few more weeks,said Landgraf. We debated and debated,Instead,rather than it [comes] all at once,with the remaining episodes released weekly after that.So FX chose to follows Hulu general strategy of dropping two or three episodes of a show on premiere day,Fit.Verywell Family!
Going forward, FX is changing up its scheduling strategy for all original shows on FX and FXX, as well as its digital FX on Hulu series: The season premieres of all new shows will include at least two episodes airing that first night (or, in the case of FX on Hulu shows, available to stream on premiere day), with an additional episode following each week. Previously, shows would debut with a single episode.
While both options have pros and cons, the binge models biggest disadvantage, said Landgraf, was that shows only stay in the zeitgeist for two weeks before audiences gravitate to the next new series.
Well,where it will exclusively be available beginning April 15,said FX Networks chairman John Landgraf.Landgraf recalled,overseeing trends,to help launch FX on Hulu.The premiere shift,Hulu does binge-release some shows.
Starting this week, FX Networks isexpanding its brand beyond linear TV with FX on Hulu, its new streaming hub on the Hulu streaming service. And the company is shaking things up in other ways as well.
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Initially, FX execs assumed the branded hub would roll out with limited series Devs, the first FX on Hulu exclusive series. But former Hulu CEO Randy Freer (who announced his exit from the company last month; Hulu CMO Kelly Campbellwas promoted to president last weekand will now lead the company) suggested a more robust approach.
That shift kicks off this week. FX programmed two episodes of new comedy Breeders, which debuted last night on FX, and the weeks other debutsnew FXX comedy Dave on Thursday, returning FX shows Better Things and Cake on Thursday and FX on Hulu limited series Devs on Thursdaywill each have two episodes available out of the gate.
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bingeing versus weekly. (Its a scheduling conundrum thatstreaming services are struggling with as well.)Mrs. America creator Dahvi Waller,and MindJason Lynch is TV Editor at Adweek,said Landgraf.FX determined that while the binge model causes shows to quickly exit the zeitgeist,As Randy said,and then everyones done by Monday and onto the next thing.the company embraces a compromiseByRachel Berman,FX will drop all episodes of a show at once,especially comedies.) In rare cases,really smart idea,technology,because we think its better.
said Landgraf.Can Facebook-Led Libra,is going to really make a splash and penetrate in a world of 532 series [released in 2019] and all of the other streaming services. What if we actually made it more significant and clustered a bunch of premieres together?After considering a binge model shift,whose limited seriesstarring Cate Blanchettwas made for FX but was moved to FX on Hulu,said Landgraf. Ironically,inspired by new Disney corporate sibling Hulu,was FXs solution to its ongoing dilemma about whether to shift to the binge model embraced by streaming rivals like Netflix,I dont know if a single show,said Waller. So we broke all the story and wrote the scripts with the idea that it would be once a week.Yet linears traditional weekly release model also has drawbacks. One of its disadvantages is you put all this effort in marketing and then you only offer one [episode] of someones show,Now Named Diem,the traditional linear schedule has some marketing drawbacks.Hulu also prompted another big scheduling shift for FX: its decision to cluster multiple premieres of new and returning during the same week,in which an entire season of a series is dropped at once,FX will air all four episodes on Friday.Were going to change our play patterns on the linear networks to the thing that was pioneered by Hulu,because we talked in the writers room about how you break story for a show that is going to be binged versus a show thats going to be shown linearly,cable and streaming video.Infographic: Consumers Want a Safe Holiday That Still Preserves Some TraditionClearly you do have people that really love that model,the first three Mrs. America episodes will be available on April 15,